Privacy policy

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our store.

Throughout this policy, "we", "us", and "our" refer to Rare Source International (HongKong) Limited, a company incorporated in Hong Kong, which operates the website and the retail brand Rare N Magical (offering curated apparel, accessories, and related products/services, collectively referred to as the "Services").

Our store is hosted and powered by Shopify, which enables us to provide these retail Services to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information depending on how you interact with our store:

  • Contact details: Including your name, billing address, shipping address, phone number, and email address.
  • Financial information: Including credit/debit card numbers, payment card information, financial account details, and payment confirmations processed through our secure payment gateways.
  • Account information: Including your username, password, security questions, and shopping preferences.
  • Transaction information: Including the apparel, accessories, and items you view, add to your cart or wishlist, purchase, return, exchange, or cancel.
  • Customer Support Communications: Information you include when you send us an inquiry or communicate with our support team.
  • Device & Usage information: Information about your device, browser, network connection, IP address, and details regarding how and when you navigate our website (collected via cookies and similar technologies).

2. How We Use Your Personal Information

We use your personal information for the following legitimate business purposes:

  • Fulfilling Orders & Providing Services: To perform our retail contract with you, process payments, fulfill and ship your clothing and accessory orders, manage returns/exchanges, and maintain your account.
  • Marketing and Advertising: To send promotional updates, newsletters, or targeted advertisements about our latest collections, apparel, and accessories, subject to your communication preferences.
  • Security and Fraud Prevention: To authenticate accounts, secure our payment checkout, and detect or investigate fraudulent, unsafe, or illegal activities.
  • Customer Communication: To provide customer support, respond to inquiries, and maintain our business relationship with you.
  • Legal Compliance: To comply with applicable laws, respond to legal processes, or protect our corporate rights.

3. How We Disclose Personal Information

We may share your personal information with trusted third parties for the purposes outlined above:

  • Shopify and Service Providers: With Shopify and vendors who perform operational services on our behalf (e.g., IT management, payment processing, data analytics, cloud storage, order fulfillment, and international shipping).
  • Marketing Partners: With business and advertising partners to show you personalized ads based on your interests. You can opt out of these features by contacting us directly.
  • Corporate & Legal Reasons: In connection with a business merger, to comply with legal obligations, or to protect the safety of our customers and the public.

4. Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes your personal information to provide and secure the platform. Information you submit will be transmitted to and shared with Shopify, and may be stored in countries outside of your residence. To learn more, please review the Shopify Consumer Privacy Policy.

5. Third-Party Links

Our website may contain links to third-party platforms. We do not control and are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies directly.

6. Children's Data

Our Services are not directed toward children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with data, please contact us at our support email to have it deleted.

7. Data Security and Retention

We implement reasonable technical and organizational measures to protect your data, though no method of internet transmission is 100% secure. We retain your personal information only for as long as necessary to provide you with our retail services, maintain your account, resolve disputes, or comply with statutory legal and tax obligations.

8. Your Rights and Choices

Depending on where you reside (such as the UK, European Economic Area, or certain US states), you may have the following rights regarding your personal information:

  • Right to Access / Know: Request a copy of the personal data we hold about you.
  • Right to Delete / Erase: Request that we delete your personal information.
  • Right to Correct: Request corrections to inaccurate personal data.
  • Right of Portability: Request that we transfer a copy of your personal data to a third party.
  • Right to Opt-Out: Opt-out of the sale or sharing of data for targeted advertising.

To exercise any of these rights, please contact us via our support email below. Please note that if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will automatically treat this as a request to opt-out for that device and browser.

If you reside in the UK or European Economic Area, you also have the right to object to or restrict processing, and withdraw your consent at any time. We will not discriminate against you for exercising any of these rights.

9. International Data Transfers

We may transfer, store, and process your personal information outside of your home country. For transfers out of the EEA or UK, we rely on recognized legal safeguards, including the European Commission’s Standard Contractual Clauses (SCCs).

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our retail operations or for legal reasons. The revised version will be posted with an updated "Last updated" date.

11. Contact Us

For questions regarding our privacy practices, or to exercise your data rights, please contact the data controller:

  • Brand Name: Rare N Magical
  • Legal Entity: Rare Source International (HongKong) Limited
  • Email: support@rarenmagical.com
  • Registered Address: Rm D07, 8/F, Kai Tak Factory Building, Kai Tak, Kowloon, Hong Kong